Procter & Gamble Media Specialist in Singapore, Singapore

The P&G eBusiness team seeks a Media Specialist with experience in media buying, planning and implementation. We’re looking for someone who has experience in media execution specifically within the eCommerce/performance marketing area. You should have had experience in running campaigns in the eCommerce sector either for brands or for eRetailers directly. We work in a fast-paced environment, so that you should be able to start fast as soon as we bring on a new project.

Responsibilities

Strategy & Planning

  • Overall strategy for eComm media: Always-on presence vs. Promo/KCP only, conversion vs. traffic campaign mix, P&G vs. brand mix, audience segmentation across brands from a consumer standpoint

  • Platform recommendation and cost allocations based on different objectives

  • Advertisement format recommendation

  • Negotiate with eRetailers to buy banner placements onsite

    Media Plan Implementation, Optimization

  • Implement aligned plans in each platform

  • Optimize results daily vs. targets

  • Work with eRetailers and agencies in the event of any data request/discrepancy

    Reporting

  • Weekly report of progress vs. pre-aligned critical metrics

  • Monthly analysis and insights including media performance vs. total traffic and sales (to be shared during existing market review drumbeat)

  • Track spends vs. budget

    Others

  • Will attend monthly drumbeats (market review and operations meeting, by country) to enable smoother sharing of performance and be part of planning/recommendation

  • Lead communication with agencies and eRetailers to ensure data accuracy regarding media campaigns

  • Lead raising of POs and invoicing of actual spends

  • All campaigns to be implemented in 5 days upon receiving brief. During key events, campaign changes to be made asap.

    What we offer you: Continuous coaching – you will work with passionate people and receive both formal training as well as day-to-day Mentoring from your manager - Dynamic and respectful work environment – employees are at the core, we value every individual and support initiatives, promoting agility and work/life balance

    Just so you know: We are an equal opportunity employer and value diversity at our company. Our mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”.

    About P&G: For over 180 years, Procter & Gamble has created some of the world’s most successful brands, including Pampers®, Ariel®, Tide®, Pantene®, and Gillette®. We believe in serving the consumer and ensuring our organization, talent and brand building reflects the diversity and needs of the approximate 5 billion people around the world we serve through our brands. We value leadership as well as deep understanding and offer fulfilling career opportunities that make us an unbeatable force in our industry.

    Requirements 1.Proven experience in media planning and implementation especially in an eCommerce landscape 2.Strong analytical and organisational skills

    1. Work with IT resources such as databases and spreadsheets, for the collection and management of information

Job: Marketing/Brand Management

Title: Media Specialist

Location: SG-Singapore-Singapore

Requisition ID: BRM00001141