Procter & Gamble Jobs

Job Location

Seoul

Job Description

An Integrated Media Manager at P&G is responsible for developing and implementing a comprehensive media strategy for the company's brands. They conduct research, analyze data, and make recommendations on the best media outlets to reach the target audience for our brands (balancing reach, efficiency, and effectiveness).

Key Responsibilities:

• Play a vital role in the in-house corporate media team, driving exceptional media plans, consumer engagement, and business results for iconic brands in collaboration with brand managers.

• Lead the overall media strategy and planning for a portfolio of brands across various channels, including TV, digital, and e-commerce, ensuring the right media mix to effectively resonate with target audiences.

• Translate brand briefs into strategic plans, leading holistic media planning across digital, TV, and e-commerce channels for a portfolio of brands.

• Utilize syndicated media planning tools to generate reports, data, a consumer-centric approach to conduct scenario planning and audience analysis and insights aligned with brand marketing strategies and objectives.

• Collaborate closely with Digital Experts to seamlessly execute digital campaigns from planning to execution.

• Lead status updates, coordination, and communication with brand teams.

• Present innovative campaign strategies to reach the target audience, driving business performance and staying ahead of industry trends.

• Lead media operations, including budget management, media buy stewardship, proof of performance, and budget actualization.

• Collaborate with media agencies and brand teams to deliver annual media strategies, fostering media-led brand growth and driving innovation in the media space.

• Lead Joint-Business-Planning with global and local media partners, such as YouTube, Naver, and Coupang, to establish competitive advantages and integrate media into customer joint-business plans with external sales teams.

• Provide ongoing data-driven recommendations for media and digital campaign optimization.

• Evaluate existing and emerging media opportunities and provide recommendations.

• Serve as the main point of contact for agency partners, facilitating collaboration and ensuring timely asset delivery.

Job Qualifications

• 5+ years of experience in media strategy, specifically in integrated or digital/ecommerce media planning.

• Deep understanding of Korean media landscape and trends.

• Proficiency in various media channels, particularly digital/ecommerce and ideally TV.

• Proven experience in managing large-scale digital ecommerce/media campaigns.

• Strong stewardship of brand media investments and ability to adapt to budget changes.

• Fluency in English with strong internal and external influence.

• Experience in CPG or ecommerce platforms, Familiarity with ecommerce advertising ecosystem is a plus.

Expected Skills:

• Strong analytics background and ability to derive insights from data.

• Experience managing multiple stakeholders and priorities.

• Excellent project management and communication skills.

• Passion for innovation and testing new strategies in the digital media landscape.

• Exceptional attention to detail, problem-solving ability, and agility in a fast-paced environment.

• Innovative thinking and staying up to date with industry trends to drive business performance.

Working in P&G means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation.

Together, we'll continue to build leading brand experiences and make a difference for nearly 5 billion consumers every single day. We invite you to apply and join us now!

Just so you know

We are an equal opportunity employer and value diversity at our company. Our people are all equally dedicated in outstanding ways: we come from diverse traditions, personal experiences and points of view. And we want to include yours. Are you ready to inspire us with your outstanding ideas?

About Procter & Gamble

For over 180 years, P&G has created some of the world’s most successful brands, including Ariel®, Tide®, Pantene®, Pampers®, and Gillette®. We believe in serving the consumer and ensuring our organization, talent and brand building reflects the diversity and needs of the approximate 5 billion people around the world we serve through our brands. We value leadership as well as mastery and offer fulfilling career opportunities that make us an unbeatable force in our industry.

Job Schedule

Full time

Job Number

R000107411

Job Segmentation

Experienced Professionals (Job Segmentation)

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.