Procter & Gamble Jobs

Job Location

Mumbai

Job Description

P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but significant ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

Dedication from Us:

You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility, in creative workspaces where new insights thrive. All the while, you'll receive outstanding training to help you become a leader in your field.

What we Offer:

Continuous mentorship – you will collaborate with peers and receive both formal training as well as day-to-day mentoring from your manager dynamic and encouraging work environment– employees are at the centre, we value every individual and support initiatives, promoting agility and work/life balance.

Overview of the job:

A Brand Activation Specialist will be handling zones. They are responsible for developing and driving Brand Activation plans and strategies to deliver the planned trials, thereby growing brand penetration, attain category leadership and grow P&G business through repurchase from first-time users.

Your team:

• This role reports to Senior Director – Brand Operations.

• The Brand activation manager will be partnering with categories and Distributor organization to build and implement the trial strategy

How success looks like:

• Develop Offline Brand Strategies to promote brand growth and penetration.

• Implement Data driven brand plans to drive short term and long-term profitability and volumes for South region, by means of growing penetration and new users.

• Own and qualify E2E trial touchpoints. Develop, implement campaigns to educate and drive trials via effective and efficient brand communication leading to consumer conversions.

• Grow Penetration via Targeted Reach, Expansion and 100% Ward Level Saturation, in priority markets.

• Integrate trial plans with GTM to link penetration growth with retail-offtake.

Job Qualifications

• Min. Graduate or equivalent Degree.

• Minimum of 3+ years of relevant activation experience across Sales promotion, Consumer Activation or Trade Marketing

• Forward thinking along with the ability and agility to adapt and course-correct as needed, while also maintaining a clear sense of business objectives.

• Outstanding communication and relationship skills including cross-functional teamwork to be able to partner in driving relevant initiatives.

• Strong analytical skills, ability to deduce root cause and then propose and implement. relevant recommendations.

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders can lead with courage the vast array of brands, categories, and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more. We are an equal-opportunity employer and value diversity at our company.

We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.

Job Schedule

Full time

Job Number

R000109885

Job Segmentation

Experienced Professionals (Job Segmentation)

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.