Procter & Gamble Brand Management Function - Customer Relationship Management Assistant Brand Manager in Guangdong, China
Lead, develop and execute Pampers CRM strategy & plan to enable Pampers business growth.
- Drive Pampers wechat account operation, content management (brand campaign, membership day), and drive CRM member conversion to purchase for customer.
- Lead new member growing plan, and drive member into shopper
- Lead, develop baby eCRM plan on ecom customer
- Run pampers points redeem loyalty program.
Lead, develop Pampers Co-CRM plan with 3rd party
Bachelor degree and above
- 2 years above work experience in CRM/IT/Marketing function, in FMCG. or related company.
- Prefer you have big data/IT/CRM operation background.
- Consistent track record activating CRM activities.
- English proficiency
- Shown project ownership spirit and thinking one step forward
- Shown strong CPS management capability for multiple tasks and priorities
- Shown ability to collaborate with multiple working teams
- Have positive ‘can do’ attitude and being ambitious.
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Job: Marketing/Brand Management
Title: Brand Management Function - Customer Relationship Management Assistant Brand Manager
Requisition ID: BRM00001572