Procter & Gamble Digital Marketing eCommerce - Manager in Capital Federal, Argentina
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bonux®, Braun®, Blend-a-Med®, Fairy®, Gillette®, Head & Shoulders®, Lenor®, Naturella®, Olay®, Oral-B®, Pampers®, Pantene®, Vizir®, Vicks® The P&G community includes operations in approximately 70 countries and more than 100 thousand employees worldwide. Please visit www.pg.com for the latest news and information on P&G and its brands. Working in brand management at P&G means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by bringing new technologies and driving innovation. Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right? We invite you to apply and join us now! The Digital Marketing & eCommerce role main responsibility is to ensure the execution of the eCommerce campaigns inside and outside e-Retailers on time and in line with internal controls, constantly looking for alliances and efficiencies across brands’ eCommerce plans, even improving other brand operations’ efforts (for example: trial, maximizations) and pulling consumers down the funnel. He/She will act as bridge builder between marketing and sales to bring innovation in digital media (i-video, social, programmatic, emailing, etc) and meet business needs. The Performance Marketing Specialist will be the eCommerce Strategic Point of Contact with Customers, responsible of closing and growing eCommerce plans & data sharing agreements with them. On top, it is key to absorb some specific projects related to innovation, IT, data mining, etc.
Mandatory, Digital/eCommerce Platform Expertise. Campaigns’ planning, set up, optimization & reporting.
Preferable, Experience working with travel and electro companies is highly appreciated.
Software, Equipment and Tools
Mandatory, Microsoft Office Package. Digital Buying Platforms such as Google Adwords, Facebook Business Manager, DSP, etc. Tagging tools as Facebook Pixel, Google Tag Manager, etc.
Preferable, Adserving & Audit Tools’ management (Sizmek, MOAT, Comscore) What are the Technical Responsibilities?
Ensure perfection in eCommerce campaigns executions focused on performance, lead end to end process (align with timings) & achieve briefed objectives (conversion rate, cost per acquisition, return on investment)
Strategic planning. Constantly look for efficiencies and ensure alignments between i-media vehicles. Always on test & learn mindset. Share conclusions and recommendations on best and worst performing media vehicles & creatives to drive acquisition, conversion, retention.
Act as bridge builders between marketing and sales to meet business needs.
eCommerce Strategic Point of Contact with Customers. Responsible of closing and growing eCommerce plans & data sharing agreements with them. Related to the latter, he/she should have the capability to tag e-retailer platforms and strategically work with online shoppers audiences to optimize campaigns towards conversion.
Automatize as much as possible the media investment choices optimization based on the agreed CAC/LTV
Connect externally to get in touch with industry trends.
Work together with Marketing Technologist to enable deliver a consumer-centric data strategy, building online shoppers audiences to foster the Data Management Platform. Understand basic data structure, business fit and flows across involved systems.
Special projects TBD related to innovation, IT, data mining, etc.
What we offer you:
Responsibilities from Day 1 – You will start of working on key brands from the beginning. Over time, as you expand your impact on the business, your responsibility and ownership of a brand will quickly grow.
Recognized state of the art marketing skills – We will constantly help you improve your marketing knowledge and management abilities.
Continuous coaching & mentorship– We are passionate about our work. We will make sure you receive both formal training and as regular mentorship from your manager and others.
Dynamic and respectful work environment – We live our Purpose, Values, and Principles daily. We value every individual and encourage initiatives promoting agility and work/life balance.
Work in international teams with regional or global responsibilities.
Friendly and supportive atmosphere at work.
Flexible work arrangements.
Wellness programs (anti-stress massage, yoga, medical check up)
Competitive salary and benefits program (private life & medical insurance for employees and dependants, PG stock, saving plans).
Regular salary revisions and possible promotions - all in line with your results, performance and potential.
Skills & Qualifications Required
Accountable, Independent, Organized, Curious, Hardworking, Analytical, Presentation skills, Advanced English
Approximately 3 years of experience.
Job: Marketing/Brand Management
Title: Digital Marketing eCommerce - Manager
Location: ARG-Capital Federal-Capital Federal
Requisition ID: BRM00001186